Nossa Padel · Brand Identity System

Brand Kit
& Style Guide

A complete reference for the NOSSA visual identity — colours, typography, logo usage, photography direction, and voice guidelines.

Version 1.0 · 2026 nossapadel.com
01Brand Foundation

Who We Are

Mission

"We stripped away the noise. Durable materials, balanced design, and a racket that feels right from day one."

NOSSA was founded on the belief that the padel market was overcrowded with confusion. We exist to make premium padel equipment accessible, beautiful, and honest — built around community, not hype.

Name Meaning

"In Portuguese, NOSSA means ours."

Padel is a game built for four, where anyone can join, everyone belongs, and new friendships are made every week. The name anchors the brand in community, inclusivity, and shared experience.

Positioning

Premium without pretension

High-end equipment at an honest price. Quality-led, community-first.

Heritage

Portuguese roots

Inspired by Iberian culture — warmth, community, passion for sport.

Promise

Feel right from day one

Months of R&D, 12K carbon, feel-first design. No gimmicks. Just quality.

02Colour Palette

Colours

Core Palette
NOSSA Black
#000000
Primary — Logo, headings, primary buttons, announcement bar
Pure White
#FFFFFF
Primary — Main page background, reversed text
Off-White
#F5F4F0
Secondary — Section backgrounds, product card fills
Ink
#1A1916
Secondary — Body text (softened black)
Neutral System
Light Grey
#F0EFEB
Borders, dividers, subtle fills
Mid Grey
#C8C7C4
Borders, disabled states, metadata
Silver
#9EA3A8
Placeholder text, secondary icons
Stone
#6B6A67
Body copy, captions, supporting text
Product Accent Colours

Used exclusively on product surfaces (racket faces, bags). Never as primary UI colours.

Velocity Blue
#1A4AE8
Court Green
#1C4A2E
Chalk White
#F5F4F0
Carbon Black
#2A2A2A
03Typography

Type System

Primary Typeface — Space Grotesk Headings · UI · Body
NOSSA PADEL
The Social Sport

Padel isn't just a sport. It's a lifestyle, a social circle — built for four, where anyone can join and everyone belongs.

Secondary Typeface — Space Mono Labels · Metadata · Code
PRODUCT · NOSSA CORE · 12K CARBON · SKU-001
01 — COLOUR PALETTE · VERSION 1.0 · 2026
Type Scale
Display NOSSA 52–96px / 700
H1 The Social Sport 36px / 700
H2 NOSSA CORE Racket 28px / 700
H3 / Label Shop the collection 14–16px / 600 / UC
Body Quality-led. Community-first. Feel right from day one. 16px / 400
Caption Product · NOSSA Core · SKU-001 11–12px / UC / tracked
04Logo System

Logo & Mark

NOSSA Padel Logo — Black Full Lockup — Light Background
NOSSA Padel Logo — White Full Lockup — Dark Background
NOSSA Icon — Black Icon Mark — Light Background
NOSSA Icon — White Icon Mark — Dark Background

Logo Anatomy

NOSSA Symbol
  • The MarkAn abstract figure in motion — three crescent-arc forms suggesting a padel player mid-swing, with a circular form at the apex representing the ball. Conveys kinetics, precision, and humanity.
  • The Wordmark"NOSSA" set in a bold, geometric sans-serif with custom letterforms. The triangular 'A' (no crossbar) reinforces the angular, modern aesthetic. Always uppercase.
  • CompositionMark leads left, wordmark follows right. Clear-space equal to the height of the 'N' on all sides. Never rearrange.
  • ColourwaysBlack on white. White on black. Single-colour only — no gradients, outlines, or drop shadows on the logo.
✓
Do: Maintain clear spaceAlways preserve a minimum clear zone equal to the cap-height of 'N' around the full logo.
✓
Do: Use approved colourways onlyBlack on white/light, or white on black/dark. No colour logos.
✗
Don't: Stretch, rotate, or recolourNever alter proportions, add effects, use product accent colours, or place on busy backgrounds.
05UI Components

Design Language

Navigation
Join the NOSSA Community free. Get 10% off. Valid 48 hours. →
Shop About Us NOSSA Community
🔍 👤 🛒
Buttons
Product Tiles
NOSSA Base
Rackets
NOSSA Base
Shop
NOSSA Core
Rackets
NOSSA Core
Shop
NOSSA Hybrid
Bags
NOSSA Hybrid
Shop
Spacing Scale
4
xs
8
sm
16
md
24
lg
32
xl
48
2xl
60
3xl
80
4xl
100
section

All values in pixels. Grid gap: 24px standard, 4px for photo mosaics. Section padding: 100px vertical / 60px horizontal.

06Photography

Imagery Direction

Studio — Cinematic Dark
Style 1 — Cinematic Dark Studio
Studio — White/Black
Style 2 — Neutral Studio
Product Hero
Style 3 — Product Hero
Bundle
Style 4 — Bundle / E-commerce
Lifestyle
Style 5 — Lifestyle / On Court
01
Cinematic Dark Studio
Products photographed against near-black backgrounds with dramatic controlled lighting. Reveals texture, carbon weave, and material quality. High contrast. No props. Used for hero and editorial contexts.
02
Neutral Studio
Clean off-white or light grey studio. Product-centred compositions. Used for product listings, PDPs, and bundles. Square or portrait format. No distractions — let the design speak.
03
Lifestyle / On Court
Natural outdoor court settings. Player in motion or at rest. Authentic — not staged. Documentary feel. Used for social media, brand pages, and community content. Green court tones complement brand accent palette.
07Voice & Tone

How We Speak

Direct
We say what we mean. No filler, no buzzwords. Every word earns its place.
Confident
We know what we've built and why. We don't hedge. We don't oversell.
Warm
Community comes first. We're welcoming without being informal. Inclusive without being preachy.
Honest
We launched with one racket because we wanted to get it right. We don't pretend to be something we're not.
"We saw the problem. So we solved it."
About Us Page — Opening line
"Months of development. Dozens of test rackets. 12K carbon, balanced distribution, and feel-first design. We didn't want loud. We wanted confidence."
About Us Page — Work Behind It section
"Padel isn't just a sport. It's a lifestyle, a social circle — built for four, where anyone can join, everyone belongs, and new friendships are made every week."
Homepage hero copy
✓ Do Write Like This
  • Short, punchy sentences. Impact first.
  • Use "we" and "you" — speak human to human
  • Lead with the benefit, back with the proof
  • Use specific details: "12K carbon", "months of R&D"
  • Community is a genuine word for us — use it
  • Reference Portuguese heritage when authentic
✗ Never Write Like This
  • "Revolutionising the game" — empty claim
  • Jargon overload aimed at confusing players
  • Passive voice — "this racket has been designed to..."
  • Price-led messaging as the primary value prop
  • Over-promising performance claims you can't back
  • Formal corporate language — we're a community brand
08Product Hierarchy

The Range

Tier 01 — Flagship
NOSSA CORE
12K carbon frame. Feel-first design. The racket NOSSA launched with — because it had to be right first.
Tier 02 — Entry
NOSSA BASE
Balanced performance for new players. Available in Velocity Blue and Court Green. The accessible entry point to the NOSSA family.
Tier 03 — Accessories
NOSSA HYBRID
Premium carry bag, sleeve, overgrips, carbon frame protector, carabiner clip, sweat towel. The complete NOSSA kit.
Brand Colophon
Primary Typeface
Space Grotesk
Google Fonts — Free
Mono Typeface
Space Mono
Google Fonts — Free
E-commerce Platform
Shopify
nossapadel.com